If you’re wondering, “what are the 7 steps to map the customer journey?” you’re in the right place! While we believe in customizing journey mapping projects based on industry, product, …
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Customer journey design is about more than telling a story. If you want someone to remember your message, paint them a picture. The human brain processes visuals 60,000 times faster …
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In a previous life, I worked in healthcare marketing and all we heard about patient experience was whether overall satisfaction scores were up or down. But now, having worked on …
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Our design team is SUPER sketchy. Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity. During meetings, workshops, …
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There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
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There’s often a big difference between what people say and what they actually do. We believe observing customers in the moment and in situation through Ethnographic Research is the best …
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Over the years, video has become a bigger part of our storytelling toolkit. We find the power of video helps us create more meaningful and memorable stories about customers. It …
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It’s our job to understand all types of people. So when I saw an article on Quirks about a new type of consumer I was intrigued! During the pandemic, online …
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Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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