How To Develop A Customer Journey Map
While we believe in customizing journey mapping projects based on industry, product, stakeholder team needs and other factors, there are some basic steps in how we approach developing a customer …
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Patient Experience Meets Customer Journey Mapping
In a previous life, I worked in healthcare marketing and all we heard about patient experience was whether overall satisfaction scores were up or down. But now, having worked on …
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Sketching for Customer Journey Maps & More
Our design team is SUPER sketchy. Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity. During meetings, workshops, …
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The Journey of Creating a Customer Journey Map
There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
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Ethnography: Seeing is Believing
There’s often a big difference between what people say and what they actually do. We believe observing customers in the moment and in situation through Ethnographic Research is the best …
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The Power of Video Storytelling
Over the years, video has become a bigger part of our storytelling toolkit. We find the power of video helps us create more meaningful and memorable stories about customers. It …
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Getting to Know the XR Consumer
It’s our job to understand all types of people. So when I saw an article on Quirks about a new type of consumer I was intrigued! During the pandemic, online …
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Importance of Design in a Customer Journey Map
If you want someone to remember your message – tell them a story. Better yet, paint them a picture. The human brain processes visuals 60,000 times faster than text, and …
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Eavesdropping on Your Customers
Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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