Thinking About ‘Design Thinking’?
If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, …
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Post-it Takes Innovation to the ‘Extreme’
We’re all familiar with the sticky squares and those of us who often find ourselves running ideation sessions know that off-brand substitutes simply pale in comparison. Since being launched in …
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Why Your Definition of Customer Experience is Probably Outdated
A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll …
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Is Walmart About to Help Make the Smarthome Mainstream?
The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of …
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A Defense of ‘Product’ in the Age of ‘Experience’
‘Design thinking’ has been a trending topic of conversation in business circles of late including here at Clearworks. While we are certainly proponents it’s also important not to forget first …
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Ad Testing Reveals Power of Celebrity in Unlikely Space
Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the …
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Want to See Something Scary? Look at a Travel or Hotel Booking Site. (Happy Halloween!)
How do you book a hotel room? Simple question but it is definitely not a simple answer. Think about your own process… do you use a single online site? Multiple …
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