Quick answer: Product teams build features customers don’t want when roadmap decisions come from internal assumptions, one loud customer, or an informal conversation instead of structured customer research. The fix: …
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I was recently working on a research highlight reel for a client whom we’ve never created a video for before. I was struck by how excited they were, even for …
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We just wrapped up a journey mapping project for a healthcare company and it got us thinking more deeply about the personal impact of healthcare. For us at Clearworks, access …
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There’s often a big difference between what people say and what they actually do. We believe observing customers in the moment and in situation through Ethnographic Research is the best …
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Over the years, video has become a bigger part of our storytelling toolkit. We find the power of video helps us create more meaningful and memorable stories about customers. It …
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It’s our job to understand all types of people. So when I saw an article on Quirks about a new type of consumer I was intrigued! During the pandemic, online …
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Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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We believe that looking at the customer experience through the lens of a customer journey map allows companies to narrow in on opportunities for redesigning the experience – opportunities to …
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We describe digital ethnographies as research used to observe and capture people’s behavior and thoughts facilitated by online tools in a digital “space”. The ethnography consists of self-recorded events via …
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Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Hugh Kennedy, EVP Planning …
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