Eavesdropping on Your Customers

Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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Can Design Drive Behavior?

I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior.  By displaying tipping options in …
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IBM and Design Thinking

Fast Company hosted a huge Innovation Festival this past November in NYC and I was fortunate enough to have the opportunity to participate. It was a five day event that …
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