Eavesdropping on Your Customers
Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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Clearworks Conversations: The Role of Customer Research in Product Management
Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Rich Mironov, a 35-year …
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Interviewing Customers to Get at Their Jobs to be Done
Want to talk to your customers using the Jobs to be Done concepts first introduced by Clayton Christensen? Not sure how to put the theory into practice? In an earlier …
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Maximizing Product Launch Success with Process Mapping
Are you feeling unsure about whether your organization is ready to support the launch of your new product or service? Do the other departments know their role in supporting your …
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Thinking About ‘Design Thinking’?
If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, …
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Better Understand Customers through their Jobs to be Done
There is a lot of talk about Jobs to be Done lately, given the popularity of Clayton Christensen’s latest book on innovation, Competing Against Luck. But what many don’t realize …
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Can Design Drive Behavior?
I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior. By displaying tipping options in …
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A Defense of ‘Product’ in the Age of ‘Experience’
‘Design thinking’ has been a trending topic of conversation in business circles of late including here at Clearworks. While we are certainly proponents it’s also important not to forget first …
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IBM and Design Thinking
Fast Company hosted a huge Innovation Festival this past November in NYC and I was fortunate enough to have the opportunity to participate. It was a five day event that …
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Do You Need a Lightning Bolt or Just Some Good Brainstorming?
Many companies sit around waiting for the lightning bolt to strike to give them the next “big idea”. I recently read this article called Where Ideas Come From on Fast …
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