6 Steps to Successful Employee Journey Mapping
There are many different approaches to employee journey mapping; however, over the years our team has refined an approach that we like to use, and we have pulled it all …
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Here’s the Buzz: The Gen Z Coffee Journey
We recently finished a remote journey mapping project with Gen Z college students to understand their experience buying coffee at a coffee shop (to learn more about our approach including …
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Remote Journey Mapping: A Coffee Journey
We believe that looking at the customer experience through the lens of a customer journey map allows companies to narrow in on opportunities for redesigning the experience – opportunities to …
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Tips and Tricks for Digital Ethnographies
We describe digital ethnographies as research used to observe and capture people’s behavior and thoughts facilitated by online tools in a digital “space”. The ethnography consists of self-recorded events via …
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Employee Experience — Mapping the Journey is More Important than Ever
Over the years we have partnered with many companies on employee experience projects — helping them map the employee journey, identifying areas of opportunity, collaborating with employees on designing new …
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