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Year: 2020

6 Steps to Successful Employee Journey Mapping

Posted on October 30, 2020 by Karie Starrett

There are many different approaches to employee journey mapping; however, over the years our team has refined an approach that we like to use, and we have pulled it all …
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Here’s the Buzz: The Gen Z Coffee Journey

Posted on October 1, 2020 by Jennifer Cuthill

We recently finished a remote journey mapping project with Gen Z college students to understand their experience buying coffee at a coffee shop (to learn more about our approach including …
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Remote Journey Mapping: A Coffee Journey

Posted on September 23, 2020 by Sara Dougherty

We believe that looking at the customer experience through the lens of a customer journey map allows companies to narrow in on opportunities for redesigning the experience – opportunities to …
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Tips and Tricks for Digital Ethnographies

Posted on April 22, 2020 by Jennifer Cuthill
Woman on laptop

We describe digital ethnographies as research used to observe and capture people’s behavior and thoughts facilitated by online tools in a digital “space”. The ethnography consists of self-recorded events via …
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Employee Experience — Mapping the Journey is More Important than Ever

Posted on March 31, 2020 by Noël Adams

Over the years we have partnered with many companies on employee experience projects — helping them map the employee journey, identifying areas of opportunity, collaborating with employees on designing new …
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Recent Posts

  • Getting to Know the XR Consumer
  • Importance of Design in a Customer Journey Map
  • Eavesdropping on Your Customers
  • Activate Those Customer Journey Maps
  • Socializing Customer Journey Maps Far and Wide

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Authors

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  • Chuck Mallory
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  • Karie Starrett
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