Interviewing Customers to Get at Their Jobs to be Done
Want to talk to your customers using the Jobs to be Done concepts first introduced by Clayton Christensen? Not sure how to put the theory into practice? In an earlier …
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Ideating Your Way to a Better Employee Experience
You have probably conducted ideation sessions internally to come up with new ideas for products or services. You may have also brought in customers to help you ideate on the …
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Maximizing Product Launch Success with Process Mapping
Are you feeling unsure about whether your organization is ready to support the launch of your new product or service? Do the other departments know their role in supporting your …
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Lessons Learned from the Craft Beer Industry
As I was skimming through the latest issue of strategy + business, I came across an article about the craft beer industry, and the challenge it faces in continuing to …
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Thinking About ‘Design Thinking’?
If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, …
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Get those Innovative Ideas Flowing: Tips for Getting the Most out of Your Ideation Workshop
Have you been put in charge of generating new ideas? Thinking of hosting an ideation workshop but feel the pressure to make it creative and a good use of everyone’s …
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And the Award Goes To……
Interactive workshops are a great way to get people together (internal teams, customers, potential customers, partners, etc.) to tackle a challenge. We use workshops to generate product ideas, brainstorm a …
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Top 5 Tips for Getting Teams Aligned Around your Messaging
Do you find that everyone in the company has their own opinion on what the value proposition and messaging should be but no one can agree? Are you left at …
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Team needs inspiration? Consider leveraging an outside expert.
The QRCA (Qualitative Researcher Consultants Association) annual conference is a great place for people who are passionate about customer insights to connect. I recently attended the 2018 conference in Scottsdale. …
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Post-it Takes Innovation to the ‘Extreme’
We’re all familiar with the sticky squares and those of us who often find ourselves running ideation sessions know that off-brand substitutes simply pale in comparison. Since being launched in …
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