With backgrounds in product development and innovation we get the challenges you face. We recognize that no two innovation challenges are the same so we customize an approach using customer insights, workshops, and other collaborative techniques. We leave you with access to and training on tools, frameworks and exercises so that you can be equipped to continue innovating long after our project is over.

Check out our innovation tools, frameworks and exercises 

Ideation Workshops

We love to help teams generate product and experience ideas using a toolkit of games and exercises in our custom workshops. We run ideation workshops with internal teams as well as customers and we tailor the session for either an in-person or remote setting. Our workshops are:

  • Customized – Customized to your customers, industry, products, and specific innovation challenges.
  • Interactive – We use break out and large group exercises to engage the team in a hands-on experience.
  • Engaging – We utilize a broad variety of tools, frameworks, and games to inspire creativity and fun.
  • Visual – Our designers bring the ideas to life through graphic facilitation and concept sketching.

Immersion Galleries and Fairs

We use immersive customer insights galleries and fairs to bring the customer to life in a visual way. Our design team takes findings and insights from customer research as well as artifacts like customer quotes, photos, videos, etc. and creates a gallery of large format wall posters, standing displays, video highlight reels, and other environmental elements. As part of the immersion workshop or fair, we leverage workbooks, activities and games to help teams engage with the materials and immerse in the customer’s world. Immersion leads to new ideas, action planning and strategy across cross functional teams. While in-person galleries and fairs are most engaging, we can tailor these galleries and fairs for a digital/remote setting.

Concept Development, Prototyping & Testing

Our creative team of strategists and designers help you bring your ideas and concepts to life using concept development and prototyping workshops. Our designers work with you to build a range of prototypes from low fidelity to high fidelity including paper models, storyboards, digital prototypes, etc. Like all of our workshops these can be done in an in-person or remote setting.

After the workshop we offer a range of concept testing and research to help you test and validate new concepts and iterate around prototypes. Using research, we test the viability of prototypes but also usability and user experience.

Design Thinking Workshops and Training

We love the Design Thinking framework because it is centered around customers. From training to doing, we help teams at any step of the Design Thinking process.

We know teams can be at various stages of understanding design thinking so our design thinking workshops are custom and cover a range of topics including design thinking training, framing the challenge, empathy immersion, concept development and prototype development.

A key component of design thinking is customer empathy. We have a broad toolkit of research tools that facilitate gathering insights at all stages from exploratory up-front observations to detailed prototype and product testing. We can do the research, train teams on how to do the research themselves, or collaborate together on the research.

Product and Experience Design

Our team of designers can roll up their sleeves and actually do the design for you or collaborate with your team of designers on the development.

Innovation AI Package

We listen to and observe customers in ways that generate rich insights to support human-centered design. We do this not only through primary research, but also by using an AI-driven package that finds and analyzes thousands of unsolicited consumer data points across e-commerce sites, discussion forums, social media, and other digital spaces where your customers hang out and talk. Here are a few examples of companies using online consumer insights to discover innovative new products, product redesigns and relevant messaging.

  • Skin care cleanser brand unsure of root cause for declining customer satisfaction analyzes online data to discover the issue is driven by poor pump design.
  • Mac and cheese brand losing online market share uses insights to find product marketing description doesn’t align with customer priorities.
  • Dermatology brand wanting to relaunch .com strategy is inspired instead to launch a high performing telemedicine, e-Commerce, and product line offering.
  • Nutrition bar company losing share uses online learning to develop a new marketing strategy – repositioning the product, targeting Whole30 and CrossFit segments and clarifying organic ingredients.
  • Clothing brand wanting to relaunch outdoor pants category uncovers opportunity for women’s line expansion and finds meaningful customer-driven improvements for current outdoor pant collection.
  • Major sports apparel brand unaware of reasons for drop in jacket sales discovers an under-valued but necessary – and costly – product layer is missing.
  • Consumer electronics company looking to design next-gen product uncovers consumer pain points with 1.0 interface and in turn the changes needed to drive 2.0 product and marketing.