Sketching for Customer Journey Maps & More
Our design team is SUPER sketchy.
Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity.
During meetings, workshops, ideation sessions, customer journey mapping exercises, and more – while others are talking, our design team is sketching.
Live sketching allows us to take in everyone’s ideas and comments in the moment and create rough prototypes that can be discussed as part of the session while the team is all working together. Having something tangible and concrete to react to early in the process helps get everyone on the same page, reacting to the same thing. It also ensures everyone has a chance to review and offer feedback while ideas are still fresh.
Preliminary sketches are quick, cost-effective, and easy to manipulate and iterate. They give us a jumping-off point to start discussing – What do we like about this design? What do we not like? What’s missing? What might be confusing? Is this what you had in mind? What alternatives can we think of? What questions do we still have?
Starting with sketches has served us well in our customer journey mapping efforts but is also helpful in visualizing new concepts, ideas, prototypes, and storyboards or simply visual notetaking during a meeting or workshop. Below are a few sample sketches to give you an idea.
We’d love to chat about how live sketching could help jump-start the creative process for an upcoming customer journey mapping effort, ideation workshop, or prototyping session. Reach out at hello@clearworks.net.
Sarah Collins
sarah@clearworks.net
