At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world. …
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As we all know – the Millennial generation is an enigma to many and all the hype these days as companies try to figure out how to sell to them, …
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Here at Clearworks we’ve done a lot of research on various generations, especially Millennials. But as the mom of two teenagers I have long been fascinated with Gen Z, those …
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The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of …
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I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior. By displaying tipping options in …
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Part 2: Training, Tools and Support In the first blog post of this series we covered some basic things to consider when putting together a quick-turn innovation team to address …
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Part 1: Picking the Right People We love the innovation strategy work that we do and are big proponents of helping companies incorporate innovation into every part of the organization, …
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We love to see the tremendous impact mapping a customer experience, or journey, can have on a company’s understanding of customers – both existing customers already using their products/services and …
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Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, …
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Have you ever thought of crowdsourcing your innovation challenge? Creating an Online Innovation Campaign is a great way to engage employees in ideating – in a collaborative, online environment. Innovation Campaigns …
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