IBM and Design Thinking
Fast Company hosted a huge Innovation Festival this past November in NYC and I was fortunate enough to have the opportunity to participate. It was a five day event that …
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Top 10 Innovation Infusions: D.School Crash Course
Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, …
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Do You Need a Lightning Bolt or Just Some Good Brainstorming?
Many companies sit around waiting for the lightning bolt to strike to give them the next “big idea”. I recently read this article called Where Ideas Come From on Fast …
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Congrats to Our Winners!
Thank you to everyone who participated in our website launch giveaway! Our winners are: Grand Prize winner of an Amazon Echo: Michal Cohen Principal User Research at Veritas Runner …
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How to Build an Innovation Process: Part 2
5 Key Steps to a Successful Innovation Process Mapping Workshop When developing an innovation process for your company, some things to keep in mind are: customize the process to your …
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Is Live Recruiting Right for Your Next Research Project?
Recruiting can make or break your market research study. Recruit the wrong people and the quality of your findings will suffer. For each research project you undertake, what defines the …
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Happy Agents = Happy Customers
We all know that customer support plays a big role in the overall customer experience, when it comes to your products and services. Many companies try “a little bit of …
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In Support of the Doodle
One of my favorite books to give to people is Sunni Brown’s Doodle Revolution. It is a fun and easy read that gives great tools and examples of how you …
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Ad Testing Reveals Power of Celebrity in Unlikely Space
Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the …
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Launching a Product: You’re Ready on the Outside but are you Ready on the Inside?
So you are all ready to go… successful beta, check. Marketing materials ready, check. Sales team on board, check. Wait, what’s missing? Uhoh, billing is not set-up. Support does not …
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