Fast Company’s 100 Most Creative People in Business
Yesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a …
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Listening to Customers to Deliver the Ultimate Customer Experience
Understanding the customer journey to improve the customer experience is hot on most company’s lists of key initiatives. Customer journeys can be a powerful tool to help streamline and improve …
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Running a Customer Advisory Board? Avoid these 3 common pitfalls.
Setting up a Customer Advisory Board (CAB) can be a powerful way to get ongoing feedback from your customers. As facilitators, we’ve set-up and moderated quite a few CAB meetings, …
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Top 10 Innovation Infusions: Do Some Doodling
Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, …
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Focusing on User Needs to Drive Innovation
There is no question that Google has brought us some great products – from Google Maps to You Tube and Chrome. They also continue to try to solve some very …
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Using Non-Traditional Insights to Drive Product Design
At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world. …
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Does your Customer Experience Pass the Millennial Sniff Test?
As we all know – the Millennial generation is an enigma to many and all the hype these days as companies try to figure out how to sell to them, …
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A Guide to Gen Z
Here at Clearworks we’ve done a lot of research on various generations, especially Millennials. But as the mom of two teenagers I have long been fascinated with Gen Z, those …
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Is Walmart About to Help Make the Smarthome Mainstream?
The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of …
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Can Design Drive Behavior?
I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior. By displaying tipping options in …
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