Setting up a Customer Advisory Board (CAB) can be a powerful way to get ongoing feedback from your customers. As facilitators, we’ve set-up and moderated quite a few CAB meetings, …
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Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, …
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There is no question that Google has brought us some great products – from Google Maps to You Tube and Chrome. They also continue to try to solve some very …
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At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world. …
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As we all know – the Millennial generation is an enigma to many and all the hype these days as companies try to figure out how to sell to them, …
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Here at Clearworks we’ve done a lot of research on various generations, especially Millennials. But as the mom of two teenagers I have long been fascinated with Gen Z, those …
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The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of …
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I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior. By displaying tipping options in …
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Part 2: Training, Tools and Support In the first blog post of this series we covered some basic things to consider when putting together a quick-turn innovation team to address …
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Part 1: Picking the Right People We love the innovation strategy work that we do and are big proponents of helping companies incorporate innovation into every part of the organization, …
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