Top 10 Innovation Infusions: Do Some Doodling
Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, …
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Focusing on User Needs to Drive Innovation
There is no question that Google has brought us some great products – from Google Maps to You Tube and Chrome. They also continue to try to solve some very …
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Using Non-Traditional Insights to Drive Product Design
At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world. …
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Does your Customer Experience Pass the Millennial Sniff Test?
As we all know – the Millennial generation is an enigma to many and all the hype these days as companies try to figure out how to sell to them, …
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A Guide to Gen Z
Here at Clearworks we’ve done a lot of research on various generations, especially Millennials. But as the mom of two teenagers I have long been fascinated with Gen Z, those …
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Is Walmart About to Help Make the Smarthome Mainstream?
The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of …
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Can Design Drive Behavior?
I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior. By displaying tipping options in …
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Setting Up a Quick-Turn Innovation Team – Part 2
Part 2: Training, Tools and Support In the first blog post of this series we covered some basic things to consider when putting together a quick-turn innovation team to address …
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Setting Up a Quick Turn Innovation Team – Part 1
Part 1: Picking the Right People We love the innovation strategy work that we do and are big proponents of helping companies incorporate innovation into every part of the organization, …
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Using Customer Journey Mapping to Understand Gaps in the Market
We love to see the tremendous impact mapping a customer experience, or journey, can have on a company’s understanding of customers – both existing customers already using their products/services and …
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