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Using Non-Traditional Insights to Drive Product Design

At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world.  I recently saw an article that highlighted some of these research techniques such as ethnographic research, digital diaries, customer co-creation etc. We are big believers in these  techniques and have seen our clients benefit from the investment.

Successful brands large and small are investing in customer insights to drive growth.  They have recognized that using customer insights in product design results in giving customers what they want while driving growth and the bottom line – an investment well worth making.

How are you getting closer to your customers?

Read the full article HERE

Jennifer Cuthill

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