The Secret History of the LaCroix Label
Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in …
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Running a Customer Advisory Board? Avoid these 3 common pitfalls.
Setting up a Customer Advisory Board (CAB) can be a powerful way to get ongoing feedback from your customers. As facilitators, we’ve set-up and moderated quite a few CAB meetings, …
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Focusing on User Needs to Drive Innovation
There is no question that Google has brought us some great products – from Google Maps to You Tube and Chrome. They also continue to try to solve some very …
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Using Non-Traditional Insights to Drive Product Design
At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world. …
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A Guide to Gen Z
Here at Clearworks we’ve done a lot of research on various generations, especially Millennials. But as the mom of two teenagers I have long been fascinated with Gen Z, those …
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Can Design Drive Behavior?
I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior. By displaying tipping options in …
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Using Customer Journey Mapping to Understand Gaps in the Market
We love to see the tremendous impact mapping a customer experience, or journey, can have on a company’s understanding of customers – both existing customers already using their products/services and …
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Doing a Package Redesign? Start with Customer Research
Customer research is the cornerstone of any successful product launch. Because your packaging is often the first thing a potential customer sees, package design is one area that can benefit …
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Is Live Recruiting Right for Your Next Research Project?
Recruiting can make or break your market research study. Recruit the wrong people and the quality of your findings will suffer. For each research project you undertake, what defines the …
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Ad Testing Reveals Power of Celebrity in Unlikely Space
Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the …
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