Ethnography: Seeing is Believing
There’s often a big difference between what people say and what they actually do. We believe observing customers in the moment and in situation through Ethnographic Research is the best …
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The Power of Video Storytelling
Over the years, video has become a bigger part of our storytelling toolkit. We find the power of video helps us create more meaningful and memorable stories about customers. It …
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Getting to Know the XR Consumer
It’s our job to understand all types of people. So when I saw an article on Quirks about a new type of consumer I was intrigued! During the pandemic, online …
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Eavesdropping on Your Customers
Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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Remote Journey Mapping: A Coffee Journey
We believe that looking at the customer experience through the lens of a customer journey map allows companies to narrow in on opportunities for redesigning the experience – opportunities to …
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Tips and Tricks for Digital Ethnographies
We describe digital ethnographies as research used to observe and capture people’s behavior and thoughts facilitated by online tools in a digital “space”. The ethnography consists of self-recorded events via …
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Clearworks Conversations: Avoiding the Dangers of Assumptions
Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Hugh Kennedy, EVP Planning …
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We have personas… now what? Bring your Personas to Life!
You understand how personas can help you with your design, product, and marketing strategies. You made the significant investment to develop personas. Now what? Do internal stakeholders know they exist …
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Better Understand Customers through their Jobs to be Done
There is a lot of talk about Jobs to be Done lately, given the popularity of Clayton Christensen’s latest book on innovation, Competing Against Luck. But what many don’t realize …
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A total eclipse of the… Brand?
America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event. The eclipse-oriented products …
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