Quick answer: Product teams build features customers don’t want when roadmap decisions come from internal assumptions, one loud customer, or an informal conversation instead of structured customer research. The fix: …
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If you’re wondering, “what are the 7 steps to map the customer journey?” you’re in the right place! While we believe in customizing journey mapping projects based on industry, product, …
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Customer journey design is about more than telling a story. If you want someone to remember your message, paint them a picture. The human brain processes visuals 60,000 times faster …
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During meetings, workshops, ideation sessions, customer journey mapping exercises, and more – while others are talking, our design team is sketching. Capturing ideas clearly and collaboratively is critical. That’s why …
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We just wrapped up a journey mapping project for a healthcare company and it got us thinking more deeply about the personal impact of healthcare. For us at Clearworks, access …
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What Is Ethnographic Research? Ethnographic research is all about getting closer to consumers and having a 360-degree view of their world, their habits, and their quirks. Instead of just asking …
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In a previous life, I worked in healthcare marketing and all we heard about patient experience was whether overall satisfaction scores were up or down. But now, having worked on …
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Our design team is SUPER sketchy. Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity. During meetings, workshops, …
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There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
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There’s often a big difference between what people say and what they actually do. We believe observing customers in the moment and in situation through Ethnographic Research is the best …
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