Getting to Know the XR Consumer
It’s our job to understand all types of people. So when I saw an article on Quirks about a new type of consumer I was intrigued! During the pandemic, online …
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Eavesdropping on Your Customers
Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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How to Use Customer Journey Maps: Exercises for Immersion, Ideation & Prioritization
A customer journey map only creates value if teams actually use it. The best way to activate a customer journey map is to run structured team exercises in three phases: …
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Socializing Customer Journey Maps Far and Wide
You’ve done the hard work of creating customer journey maps, now it is time to take the important next steps to put those maps to work – Socialization and Activation. …
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Taking the Next Step with Customer Journey Maps
Customer journey maps are powerful tools for building empathy for customers and gaining an in-depth understanding of their interactions across an end-to-end experience. We’ve worked with our clients to map …
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Remote Journey Mapping: A Coffee Journey
We believe that looking at the customer experience through the lens of a customer journey map allows companies to narrow in on opportunities for redesigning the experience – opportunities to …
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Employee Experience — Mapping the Journey is More Important than Ever
Over the years we have partnered with many companies on employee experience projects — helping them map the employee journey, identifying areas of opportunity, collaborating with employees on designing new …
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Mapping the Employee Journey
This is a follow on to my employee experience blog post where I shared how we approach employee experience. We also recommend taking inputs from your employee experience efforts and …
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Clearworks Conversations: Avoiding the Dangers of Assumptions
Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Hugh Kennedy, EVP Planning …
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Clearworks Conversations: The Role of Customer Research in Product Management
Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Rich Mironov, a 35-year …
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