Here’s the Buzz: The Gen Z Coffee Journey
We recently finished a remote journey mapping project with Gen Z college students to understand their experience buying coffee at a coffee shop (to learn more about our approach including …
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Tips and Tricks for Digital Ethnographies
We describe digital ethnographies as research used to observe and capture people’s behavior and thoughts facilitated by online tools in a digital “space”. The ethnography consists of self-recorded events via …
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Feeling Uninspired? Check out these tips for better brainstorming
In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company …
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2017 Innovators in Packaging
Earlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced. At Clearworks, we love to see innovations of all kinds, so the article caught my …
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Using Non-Traditional Insights to Drive Product Design
At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world. …
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Can Design Drive Behavior?
I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior. By displaying tipping options in …
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Doing a Package Redesign? Start with Customer Research
Customer research is the cornerstone of any successful product launch. Because your packaging is often the first thing a potential customer sees, package design is one area that can benefit …
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Is Live Recruiting Right for Your Next Research Project?
Recruiting can make or break your market research study. Recruit the wrong people and the quality of your findings will suffer. For each research project you undertake, what defines the …
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