Why Curiosity Matters
At Clearworks curiosity plays a big role in the work that we do, listening to and observing customers and sharing those insights with our clients so they can build more …
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Interviewing Customers to Get at Their Jobs to be Done
Want to talk to your customers using the Jobs to be Done concepts first introduced by Clayton Christensen? Not sure how to put the theory into practice? In an earlier …
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Lessons Learned from the Craft Beer Industry
As I was skimming through the latest issue of strategy + business, I came across an article about the craft beer industry, and the challenge it faces in continuing to …
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Team needs inspiration? Consider leveraging an outside expert.
The QRCA (Qualitative Researcher Consultants Association) annual conference is a great place for people who are passionate about customer insights to connect. I recently attended the 2018 conference in Scottsdale. …
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Innovation in 2018: Personal and Responsible
Around this time of year I always enjoy reading recaps of the previous year and forecasts for the upcoming one, whether it be in entertainment, politics or business. There is …
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Better Understand Customers through their Jobs to be Done
There is a lot of talk about Jobs to be Done lately, given the popularity of Clayton Christensen’s latest book on innovation, Competing Against Luck. But what many don’t realize …
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A total eclipse of the… Brand?
America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event. The eclipse-oriented products …
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NOT another airline horror story
With all the focus recently on poor (even outrageous!) airline customer service, I wanted to highlight one airline that appears to be getting it right. Norwegian Air is a relatively …
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Running a Customer Advisory Board? Avoid these 3 common pitfalls.
Setting up a Customer Advisory Board (CAB) can be a powerful way to get ongoing feedback from your customers. As facilitators, we’ve set-up and moderated quite a few CAB meetings, …
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A Guide to Gen Z
Here at Clearworks we’ve done a lot of research on various generations, especially Millennials. But as the mom of two teenagers I have long been fascinated with Gen Z, those …
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