During meetings, workshops, ideation sessions, customer journey mapping exercises, and more – while others are talking, our design team is sketching. In the video below, we share four different types …
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We just wrapped up a journey mapping project for a healthcare company and it got us thinking more deeply about the personal impact of healthcare. For us at Clearworks, access …
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Ethnographic research is all about getting closer to consumers and having a 360-degree view of their world, their habits, and their quirks. Instead of just asking questions, we’re living their …
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While we believe in customizing journey mapping projects based on industry, product, stakeholder team needs and other factors, there are some basic steps in how we approach developing a customer …
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What Is the “Build-a-Hat” Exercise This exercise is another hall-of-famer from our toolkit of innovation exercises. We first learned about it from the folks at IDEO and have since made …
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In the ever-evolving landscape of business and innovation, design thinking has historically been viewed as a powerful tool for corporate innovation teams. A recent Fast Company article proclaimed that staff …
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What is the “Toast” Exercise As a team we’re always looking for interesting and effective warm-ups to start our ideation sessions with clients. We wanted to share one of our …
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In a previous life, I worked in healthcare marketing and all we heard about patient experience was whether overall satisfaction scores were up or down. But now, having worked on …
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Our design team is SUPER sketchy. Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity. During meetings, workshops, …
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There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
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