The Power of Ethnographic Research
Ethnographic research is all about getting closer to consumers and having a 360-degree view of their world, their habits, and their quirks. Instead of just asking questions, we’re living their …
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How To Develop A Customer Journey Map
While we believe in customizing journey mapping projects based on industry, product, stakeholder team needs and other factors, there are some basic steps in how we approach developing a customer …
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The “Build-a-Hat” Exercise: A Functional and Fashionable Way to Demonstrate Rapid Prototyping in Innovation Workshops
What Is the “Build-a-Hat” Exercise This exercise is another hall-of-famer from our toolkit of innovation exercises. We first learned about it from the folks at IDEO and have since made …
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Navigating Innovation: The Current Landscape of Design Thinking in Corporate Teams
In the ever-evolving landscape of business and innovation, design thinking has historically been viewed as a powerful tool for corporate innovation teams. A recent Fast Company article proclaimed that staff …
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The “Draw Toast” Creativity Exercise: A Recipe for Better Brainstorming & Innovation
What is the “Toast” Exercise As a team we’re always looking for interesting and effective warm-ups to start our ideation sessions with clients. We wanted to share one of our …
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Patient Experience Meets Customer Journey Mapping
In a previous life, I worked in healthcare marketing and all we heard about patient experience was whether overall satisfaction scores were up or down. But now, having worked on …
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Sketching for Customer Journey Maps & More
Our design team is SUPER sketchy. Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity. During meetings, workshops, …
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The Journey of Creating a Customer Journey Map
There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
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Ethnography: Seeing is Believing
There’s often a big difference between what people say and what they actually do. We believe observing customers in the moment and in situation through Ethnographic Research is the best …
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The Power of Video Storytelling
Over the years, video has become a bigger part of our storytelling toolkit. We find the power of video helps us create more meaningful and memorable stories about customers. It …
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