A total eclipse of the… Brand?
America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event. The eclipse-oriented products …
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Feeling Uninspired? Check out these tips for better brainstorming
In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company …
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In Customer Experience…. Sweat the Small Stuff
I recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in …
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The Secret History of the LaCroix Label
Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in …
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Why Your Definition of Customer Experience is Probably Outdated
A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll …
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2017 Innovators in Packaging
Earlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced. At Clearworks, we love to see innovations of all kinds, so the article caught my …
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NOT another airline horror story
With all the focus recently on poor (even outrageous!) airline customer service, I wanted to highlight one airline that appears to be getting it right. Norwegian Air is a relatively …
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Fast Company’s 100 Most Creative People in Business
Yesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a …
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Listening to Customers to Deliver the Ultimate Customer Experience
Understanding the customer journey to improve the customer experience is hot on most company’s lists of key initiatives. Customer journeys can be a powerful tool to help streamline and improve …
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Running a Customer Advisory Board? Avoid these 3 common pitfalls.
Setting up a Customer Advisory Board (CAB) can be a powerful way to get ongoing feedback from your customers. As facilitators, we’ve set-up and moderated quite a few CAB meetings, …
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