There is a lot of talk about Jobs to be Done lately, given the popularity of Clayton Christensen’s latest book on innovation, Competing Against Luck. But what many don’t realize …
Read More
At Clearworks, we are passionate about customer insights and getting closer to customers to fuel innovation. We want to share our passion by giving three undergraduate Emory Goizueta Business School …
Read More
America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event. The eclipse-oriented products …
Read More
In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company …
Read More
I recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in …
Read More
Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in …
Read More
A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll …
Read More
Earlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced. At Clearworks, we love to see innovations of all kinds, so the article caught my …
Read More
With all the focus recently on poor (even outrageous!) airline customer service, I wanted to highlight one airline that appears to be getting it right. Norwegian Air is a relatively …
Read More
Yesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a …
Read More