At Clearworks, we are passionate about customer insights and getting closer to customers to fuel innovation. We want to share our passion by giving three undergraduate Emory Goizueta Business School …
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America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event. The eclipse-oriented products …
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In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company …
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I recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in …
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Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in …
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A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll …
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Earlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced. At Clearworks, we love to see innovations of all kinds, so the article caught my …
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With all the focus recently on poor (even outrageous!) airline customer service, I wanted to highlight one airline that appears to be getting it right. Norwegian Air is a relatively …
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Yesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a …
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Understanding the customer journey to improve the customer experience is hot on most company’s lists of key initiatives. Customer journeys can be a powerful tool to help streamline and improve …
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