Clearworks

  • About
    • Meet the Team
    • Testimonials
  • Services
    • Research & Insights
    • Customer Experience
    • Innovation
  • Clients
  • Giving Back
  • Blog
  • Contact
Contact

Category: Journey Mapping

Sketching for Ideation, Journey Mapping and more

Posted on April 23, 2025 by Noël Adams

During meetings, workshops, ideation sessions, customer journey mapping exercises, and more – while others are talking, our design team is sketching. In the video below, we share four different types …
Read More

Patient Journey and AI-Fueled Healthcare Research

Posted on December 13, 2024 by Noël Adams
woman checking her medicine

We just wrapped up a journey mapping project for a healthcare company and it got us thinking more deeply about the personal impact of healthcare. For us at Clearworks, access …
Read More

How To Develop A Customer Journey Map

Posted on February 16, 2024 by Sarah Collins
Collaboration

While we believe in customizing journey mapping projects based on industry, product, stakeholder team needs and other factors, there are some basic steps in how we approach developing a customer …
Read More

Sketching for Customer Journey Maps & More

Posted on January 6, 2023 by Sarah Collins
Group of creative business people brainstorming in a meeting at the office

Our design team is SUPER sketchy. Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity. During meetings, workshops, …
Read More

The Journey of Creating a Customer Journey Map

Posted on October 19, 2022 by Sarah Collins
The Journey of Creating a Customer Journey Map

There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
Read More

Importance of Design in a Customer Journey Map

Posted on February 7, 2022 by Sarah Collins
Young colleagues designers working together on a creative project and color samples for selection, Color swatch samples, Brainstorming Planning Partnership, creative graphic design working desktop

If you want someone to remember your message – tell them a story. Better yet, paint them a picture. The human brain processes visuals 60,000 times faster than text, and …
Read More

Activate Those Customer Journey Maps

Posted on May 14, 2021 by Sara Dougherty
Professionals laughing in a meeting

One way to ensure that your organization gets ongoing value out of a journey mapping effort is equipping teams with a toolkit of exercises that they can use either individually …
Read More

Socializing Customer Journey Maps Far and Wide

Posted on May 7, 2021 by Sara Dougherty
Preparing for their client pitch

You’ve done the hard work of creating customer journey maps, now it is time to take the important next steps to put those maps to work – Socialization and Activation. …
Read More

Taking the Next Step with Customer Journey Maps

Posted on May 1, 2021 by Sara Dougherty
Optimistic and cheerful girl

Customer journey maps are powerful tools for building empathy for customers and gaining an in-depth understanding of their interactions across an end-to-end experience. We’ve worked with our clients to map …
Read More

6 Steps to Successful Employee Journey Mapping

Posted on October 30, 2020 by Karie Starrett
Employee Journey

There are many different approaches to employee journey mapping; however, over the years our team has refined an approach that we like to use, and we have pulled it all …
Read More

Posts navigation

Older posts

Recent Posts

  • Sketching for Ideation, Journey Mapping and more
  • Patient Journey and AI-Fueled Healthcare Research
  • The Power of Ethnographic Research
  • How To Develop A Customer Journey Map
  • The “Build-a-Hat” Exercise: A Functional and Fashionable Way to Demonstrate Rapid Prototyping in Innovation Workshops

Categories

  • Books We Like
  • Clearworks Conversations
  • Clearworks Games
  • Clearworks Student Innovators
  • Customer Experience
  • Customer Insights
  • Ethnographic Research
  • Innovation
  • Journey Mapping
  • Messaging and Positioning
  • Product Development
  • Uncategorized

Authors

  • Anne Bakstad
  • Chuck Mallory
  • Jennifer Cuthill
  • Karie Starrett
  • Noël Adams
  • Sara Dougherty
  • Sarah Collins
  • Tory Gentes

Archives

  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
We'd rather talk about you. Reach out.

hello@clearworks.net (888) 769-3807

Check out our specialties in customer journey mapping, ethnographic research, ideation, and personas ©2024. All Rights Reserved | Privacy Policy | San Francisco | Denver | Dallas | Jacksonville
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy