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Category: Journey Mapping

What are the 7 Steps to Map the Customer Journey?

Posted on June 3, 2026 by Noël Adams
what are the 7 steps to map the customer journey - a team collaborating using Post-it notes

If you’re wondering, “what are the 7 steps to map the customer journey?” you’re in the right place! While we believe in customizing journey mapping projects based on industry, product, …
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Importance of Design in a Customer Journey Map

Posted on June 1, 2026 by Noël Adams
Young colleagues designers working together on a creative project and color samples for selection, Color swatch samples, Brainstorming Planning Partnership, creative graphic design working desktop

Customer journey design is about more than telling a story.  If you want someone to remember your message, paint them a picture. The human brain processes visuals 60,000 times faster …
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Idea Sketching for Ideation, Journey Mapping and More

Posted on April 23, 2025 by Noël Adams
idea sketching for ideation, journey mapping and more graphic of people in front of a white board of visual ideas

During  meetings, workshops, ideation sessions, customer journey mapping exercises, and more – while others are talking, our design team is sketching. Capturing ideas clearly and collaboratively is critical. That’s why …
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Patient Journey and AI-Fueled Healthcare Research

Posted on December 13, 2024 by Noël Adams
woman checking her medicine

We just wrapped up a journey mapping project for a healthcare company and it got us thinking more deeply about the personal impact of healthcare. For us at Clearworks, access …
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Sketching for Customer Journey Maps & More

Posted on January 6, 2023 by Noël Adams
Group of creative business people brainstorming in a meeting at the office

Our design team is SUPER sketchy. Meaning they have the uncanny ability to take complex conversations and ideas and turn them into engaging visuals that bring clarity. During meetings, workshops, …
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The Journey of Creating a Customer Journey Map

Posted on October 19, 2022 by Noël Adams
The Journey of Creating a Customer Journey Map

There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
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Activate Those Customer Journey Maps

Posted on May 14, 2021 by Noël Adams
Professionals laughing in a meeting

One way to ensure that your organization gets ongoing value out of a journey mapping effort is equipping teams with a toolkit of exercises that they can use either individually …
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Socializing Customer Journey Maps Far and Wide

Posted on May 7, 2021 by Noël Adams
Preparing for their client pitch

You’ve done the hard work of creating customer journey maps, now it is time to take the important next steps to put those maps to work – Socialization and Activation. …
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Taking the Next Step with Customer Journey Maps

Posted on May 1, 2021 by Noël Adams
Optimistic and cheerful girl

Customer journey maps are powerful tools for building empathy for customers and gaining an in-depth understanding of their interactions across an end-to-end experience. We’ve worked with our clients to map …
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6 Steps to Successful Employee Journey Mapping

Posted on October 30, 2020 by Karie Starrett
Employee Journey

There are many different approaches to employee journey mapping; however, over the years our team has refined an approach that we like to use, and we have pulled it all …
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Recent Posts

  • What are the 7 Steps to Map the Customer Journey?
  • Importance of Design in a Customer Journey Map
  • The Power of Video
  • Idea Sketching for Ideation, Journey Mapping and More
  • Patient Journey and AI-Fueled Healthcare Research

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