While we believe in customizing journey mapping projects based on industry, product, stakeholder team needs and other factors, there are some basic steps in how we approach developing a customer …
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There is so much more to using a product or service than just the product or service itself, which is why we use journey maps to help you improve every …
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If you want someone to remember your message – tell them a story. Better yet, paint them a picture. The human brain processes visuals 60,000 times faster than text, and …
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One way to ensure that your organization gets ongoing value out of a journey mapping effort is equipping teams with a toolkit of exercises that they can use either individually …
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You’ve done the hard work of creating customer journey maps, now it is time to take the important next steps to put those maps to work – Socialization and Activation. …
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Customer journey maps are powerful tools for building empathy for customers and gaining an in-depth understanding of their interactions across an end-to-end experience. We’ve worked with our clients to map …
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There are many different approaches to employee journey mapping; however, over the years our team has refined an approach that we like to use, and we have pulled it all …
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We recently finished a remote journey mapping project with Gen Z college students to understand their experience buying coffee at a coffee shop (to learn more about our approach including …
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