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Author: Chuck Mallory

The “Build-a-Hat” Exercise: A Functional and Fashionable Way to Demonstrate Rapid Prototyping in Innovation Workshops

Posted on February 12, 2024 by Chuck Mallory
blueofficesupplies

What Is the “Build-a-Hat” Exercise This exercise is another hall-of-famer from our toolkit of innovation exercises. We first learned about it from the folks at IDEO and have since made …
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Navigating Innovation: The Current Landscape of Design Thinking in Corporate Teams

Posted on December 5, 2023 by Chuck Mallory
designthinkingsession

In the ever-evolving landscape of business and innovation, design thinking has historically been viewed as a powerful tool for corporate innovation teams. A recent Fast Company article proclaimed that staff …
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The “Draw Toast” Creativity Exercise: A Recipe for Better Brainstorming & Innovation

Posted on October 23, 2023 by Chuck Mallory
Draw Toast

What is the “Toast” Exercise As a team we’re always looking for interesting and effective warm-ups to start our ideation sessions with clients. We wanted to share one of our …
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Thinking About ‘Design Thinking’?

Posted on May 18, 2018 by Chuck Mallory
Create wide

If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, …
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Post-it Takes Innovation to the ‘Extreme’

Posted on March 16, 2018 by Chuck Mallory
Post it extreme 2 wide

We’re all familiar with the sticky squares and those of us who often find ourselves running ideation sessions know that off-brand substitutes simply pale in comparison. Since being launched in …
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Why Your Definition of Customer Experience is Probably Outdated

Posted on May 31, 2017 by Chuck Mallory
Woman on cell phone_wide_small

A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll …
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Is Walmart About to Help Make the Smarthome Mainstream?

Posted on October 12, 2016 by Chuck Mallory
Smarthome

The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of …
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A Defense of ‘Product’ in the Age of ‘Experience’

Posted on January 21, 2016 by Chuck Mallory
Two people working together

‘Design thinking’ has been a trending topic of conversation in business circles of late including here at Clearworks. While we are certainly proponents it’s also important not to forget first …
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Ad Testing Reveals Power of Celebrity in Unlikely Space

Posted on November 4, 2015 by Chuck Mallory
adult looking through telescope wide

Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the …
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Want to See Something Scary? Look at a Travel or Hotel Booking Site. (Happy Halloween!)

Posted on October 30, 2015 by Chuck Mallory
Person on Laptop 2 wide

How do you book a hotel room? Simple question but it is definitely not a simple answer. Think about your own process… do you use a single online site? Multiple …
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  • The “Build-a-Hat” Exercise: A Functional and Fashionable Way to Demonstrate Rapid Prototyping in Innovation Workshops

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