A total eclipse of the… Brand?
America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event. The eclipse-oriented products sold were designed to help customers either enjoy or commemorate the event. In the Forbes Article, Solar Eclipse Marketing: How Retailers Can Use Special Events To Grow Business, Pamela Danziger says, “Helping a customer create a memory is the most powerful way a brand can get into the consumer’s mind, with the product offered a physical, tangible reminder that helps them relive it and share it. That is the big business opportunity the Solar Eclipse offers.”
I personally enjoyed seeing the ways that brands were leveraging this very cool event. Here is a link to some of the products and campaigns.
Anne Bakstad
anne@clearworks.net
