Ethnographic research is all about getting closer to consumers and having a 360-degree view of their world, their habits, and their quirks. Instead of just asking questions, we’re living their reality.

As researchers and strategists, we know the magic happens when we stop talking and start watching. It’s those little unspoken moments – the things people don’t even realize they’re doing – that give us the juiciest insights.

Take something as simple as an in-home interview. When we’re there, it’s not just about the conversation; it’s the personal touches around them. The photos on the walls, the snacks in the fridge, or the random gadgets piled up in the garage – all of it paints a picture of who they really are.

But when you go full-throttle immersive, that’s when things really get exciting! Whether it’s hanging out with a family on an RV trip or hitting the trails with two best friends on a hike, you become part of the action. And trust us, you learn way more from those experiences than any sit-down interview could ever reveal!

See what we mean in action in this short video…

Reach out to us at hello@clearworks.net if you want to learn more about how to use this immersive technique to enrich your consumer insights and ultimately design human-centered experiences, services and products that matter.

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