During meetings, workshops, ideation sessions, customer journey mapping exercises, and more – while others are talking, our design team is sketching.

In the video below, we share four different types of sketching that have served us well, all of which foster better communication and comprehension.

1. Visual Notetaking 

Visual Notetaking is live sketching during meetings and workshops. This method uses design to capture everything that’s discussed and synthesize key points and ideas. It’s a way to keep everyone engaged in the conversation and make the content more memorable.

2. Ideation Concept Sketching 

This type of sketching is extremely helpful when it comes to conveying your product ideas. They’re basic and adaptable representations of your initial concepts, so you can easily get feedback from team members and stakeholders, explore design options, and test your ideas with potential customers.

3. Storyboard Prototyping

This method involves creating a sequence of sketches to represent the flow of a process or interaction when experiencing a product or service. This technique is particularly useful for visualizing user experiences, understanding workflows, and communicating concretely both what the product or service is and how the product or service is actually going to work. 

4. Customer Journey Sketching

Sketching during a customer journey mapping session allows you to dive into a design discussion while the journey content is fresh in everyone’s minds. It gives you something tangible and concrete to react to early in the process and, while the team is together, start a conversation on how best to bring the journey to life in a compelling and actionable map.

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