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Setting Up a Quick Turn Innovation Team – Part 1

Posted on September 19, 2016 by Anne Bakstad
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Part 1: Picking the Right People We love the innovation strategy work that we do and are big proponents of helping companies incorporate innovation into every part of the organization, …
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Using Customer Journey Mapping to Understand Gaps in the Market

Posted on September 1, 2016 by Anne Bakstad
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We love to see the tremendous impact mapping a customer experience, or journey, can have on a company’s understanding of customers – both existing customers already using their products/services and …
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Top 10 Innovation Infusions: Conduct a Team Visioning Exercise

Posted on August 9, 2016 by Karie Starrett
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Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, …
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Top 10 Innovation Infusions: Create an Online Innovation Campaign

Posted on May 17, 2016 by Karie Starrett
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Have you ever thought of crowdsourcing your innovation challenge?  Creating an Online Innovation Campaign is a great way to engage employees in ideating – in a collaborative, online environment.  Innovation Campaigns …
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When it Comes to Customer Service, Think Big and Broad

Posted on May 5, 2016 by Anne Bakstad
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Everyone seems to be talking customer experience these days, and lots of companies try to improve their customer’s experience by implementing incremental changes in the customer service organization.  But after …
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Out of the Box Customer Experience

Posted on May 4, 2016 by Karie Starrett
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I have to admit – I am a bit of a customer experience fanatic!  You can regularly hear my children saying, “Mom – maybe you should just run this place …
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Top 10 Innovation Infusions: Build a Team Journey Line

Posted on April 7, 2016 by Karie Starrett
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We’ve pulled together 10 tips to help company’s jump start innovation that we would like to share with our colleagues to help as they explore new innovation efforts.  These tips …
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Doing a Package Redesign? Start with Customer Research

Posted on April 4, 2016 by Jennifer Cuthill
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Customer research is the cornerstone of any successful product launch. Because your packaging is often the first thing a potential customer sees, package design is one area that can benefit …
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Kaiser Permanente’s Patient Focused Exam Room Re-Design

Posted on March 29, 2016 by Sara Dougherty
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Our team recently completed a project where we learned about a push in the healthcare industry to become more patient-focused. It’s definitely great to see more and more healthcare organizations …
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5 Steps for Delivering Messaging that Resonates with your Target Audience

Posted on February 2, 2016 by Karie Starrett
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“We have this great product – why aren’t the people buying it?” This is the age old question that many companies are faced with.  The product is revolutionary, it works …
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  • Patient Journey and AI-Fueled Healthcare Research
  • The Power of Ethnographic Research
  • How To Develop A Customer Journey Map
  • The “Build-a-Hat” Exercise: A Functional and Fashionable Way to Demonstrate Rapid Prototyping in Innovation Workshops

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