You understand how personas can help you with your design, product, and marketing strategies. You made the significant investment to develop personas. Now what? Do internal stakeholders know they exist …
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At Clearworks curiosity plays a big role in the work that we do, listening to and observing customers and sharing those insights with our clients so they can build more …
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Want to talk to your customers using the Jobs to be Done concepts first introduced by Clayton Christensen? Not sure how to put the theory into practice? In an earlier …
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You have probably conducted ideation sessions internally to come up with new ideas for products or services. You may have also brought in customers to help you ideate on the …
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Are you feeling unsure about whether your organization is ready to support the launch of your new product or service? Do the other departments know their role in supporting your …
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As I was skimming through the latest issue of strategy + business, I came across an article about the craft beer industry, and the challenge it faces in continuing to …
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If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, …
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Have you been put in charge of generating new ideas? Thinking of hosting an ideation workshop but feel the pressure to make it creative and a good use of everyone’s …
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Interactive workshops are a great way to get people together (internal teams, customers, potential customers, partners, etc.) to tackle a challenge. We use workshops to generate product ideas, brainstorm a …
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Do you find that everyone in the company has their own opinion on what the value proposition and messaging should be but no one can agree? Are you left at …
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