Ad Testing Reveals Power of Celebrity in Unlikely Space
Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the …
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Want to See Something Scary? Look at a Travel or Hotel Booking Site. (Happy Halloween!)
How do you book a hotel room? Simple question but it is definitely not a simple answer. Think about your own process… do you use a single online site? Multiple …
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