Quantitative Research

While we love the power of the in depth insights, customer stories and quotes that come from qualitative research, often the business decision or strategy requires a quantitative approach. We typically use qualitative research to aid in the design of a robust quantitative study. Some examples of quant studies we have engaged in include:

  • Concept testing
  • Brand tracking
  • Journey mapping
  • Personas
  • Market size/opportunity assessment
  • Feature prioritization
  • Message testing
  • Package Testing