Quantitative Research

While we love the power of the in depth insights, customer stories and quotes that come from qualitative research, often the business decision or strategy requires a quantitative approach. We typically use qualitative research to aid in the design of a robust quantitative study. Some examples of quant studies we have engaged in include:

• Concept testing
• Brand tracking
• Journey mapping
• Personas
• Market size/opportunity assessment
• Feature prioritization
• Message testing
• Package Testing