Online ViV Testing
Online Video in Video Testing
Online video in video (ViV) technology allows you to watch your customers, first-hand, reacting to your stimulus such as advertising, websites, digital materials, etc. The beauty of the technology is that it allows people to view things at home in their own environment without any inhibitions. It is one approach that we use when helping clients understand how their customers are responding to advertising. Check out our case study below to learn more.