Customers. Connections. Clarity.
We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences.
Everything starts here: understanding your customer’s perceptions, challenges, and aspirations using both time-tested methodologies and innovative approaches and platforms to generate customer insights.
Deep customer insights are essential for inspiring new ideas and informing products, services, and experiences that matter – and for building an internal culture of innovation.
The customer’s experience goes far beyond your product or service. We look at every touchpoint across the customer journey to identify opportunities for a better connection.
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BlogThe Power of Ethnographic Research
Ethnographic research is all about getting closer to consumers and having a 360-degree view of their world, their habits, and their quirks. Instead of just asking questions, we’re living their …
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Blog
How To Develop A Customer Journey Map
While we believe in customizing journey mapping projects based on industry, product, stakeholder team needs and other factors, there are some basic steps in how we approach developing a customer …
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Blog
The "Build-a-Hat" Exercise: A Functional and Fashionable Way to Demonstrate Rapid Prototyping in Innovation Workshops
What Is the “Build-a-Hat” Exercise This exercise is another hall-of-famer from our toolkit of innovation exercises. We first learned about it from the folks at IDEO and have since made …
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