Activate Those Customer Journey Maps
One way to ensure that your organization gets ongoing value out of a journey mapping effort is equipping teams with a toolkit of exercises that they can use either individually …
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Socializing Customer Journey Maps Far and Wide
You’ve done the hard work of creating customer journey maps, now it is time to take the important next steps to put those maps to work – Socialization and Activation. …
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Taking the Next Step with Customer Journey Maps
Customer journey maps are powerful tools for building empathy for customers and gaining an in-depth understanding of their interactions across an end-to-end experience. We’ve worked with our clients to map …
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